Built for Execution. Driven by Growth.
At Orteku, we don’t just advise—we roll up our sleeves. Our consulting model is built around the value chain, connecting strategy to results at every level of your business. Whether you need to expand a brand, optimize distribution, build private labels, or digitize operations, we partner with you to make growth measurable, repeatable, and scalable.
Our Services
We combine strategic insight with hands-on implementation across 7 key areas:
01
Brand Management
Positioning, go-to-market strategy, brand portfolio optimization, RTM frameworks, pricing & promotion alignment.
02
Distribution Management
Distributor network strategy, territory planning, coverage optimization, sell-in/sell-out improvements.
03
Private Label Development
Product concept, sourcing strategy, packaging, retail integration, and margin improvement.
04
Logistics Advisory
Warehousing strategy, last-mile optimization, route planning, cost-to-serve modeling.
05
Retail Performance
Assortment, pricing, promotions, space planning, mystery shopping, planogram execution.
06
Technology & Digital
Retail and wholesale system audits, tech roadmap, AI enablement, OMS, DMS, WMS, ERP optimization.
07
Business Law Services
Structuring commercial agreements, enforcing regulatory compliance, aligning governance with partners, and protecting your brand across borders and intellectual domains.
What It’s Like to Work Together?
Real collaboration, practical solutions, and measurable results—every step of the way.
Hands-on support from start to finish
You’ll get more than advice—expect practical help through every stage until real results show up.
Solutions grounded in real experience
The challenges you’re facing aren’t new to us. We've helped businesses untangle complexity and move forward with clarity.
We connect all the moving parts
Brand, sales, logistics, tech, legal—we make sure everything works together, not against each other.
We work with you, not above you.
You’ll get real support, real teamwork, and real results—not just presentations.
Focused on what matters most
Effort goes where it counts—on actions that drive growth, reduce waste, and improve performance.
Always tailored to your business
No one-size-fits-all playbooks. Everything is built around your specific goals, market, and team.
The Message
Growth is not random.
In this region, potential is everywhere — but too often, performance is lost in complexity. Markets are shifting. Channels are evolving. And the pressure to deliver faster, cheaper, better is relentless.
That’s why Orteku exists.
Not to hand out generic strategies or outsource your problems. But to help turn ambition into action — by building systems that scale, teams that execute, and partnerships that drive real results.
Having spent years in the trenches — from retail chains and warehouses to boardrooms and brand launches — I’ve seen what works, what breaks, and what really moves the numbers.
Growth isn’t just about ideas. It’s about alignment, execution, and accountability — from supplier to shelf.
If you're ready to raise the standard — let’s talk.
Founder & CEO, Orteku Consulting